by jeff | 二月 5, 2018 | Big Data, Content Marketing, Digital Marketing, Social Listening
In recent years, the term “content marketing“ has become a popular keyword in the marketing arena. What is “content marketing”? It is a marketing approach that produces and releases content which contains marketing and promotional values thus...
by jeff | 二月 5, 2018 | Big Data, Social Listening
How public opinion monitoring by Social Listening applies to election campaigns? How Social Big Data can make or break election campaigns? The day before the 2016 US presidential election, most polls showed Hillary Clinton as the winner, and Trump’s election was a big...
by jeff | 一月 4, 2018 | Big Data, Digital Marketing, Social Listening
Social listening and social monitoring – sounds like the same thing, right? Wrong! Although the two terms are often interchangeably used, they have different nuances. Read on to better understand these two important concepts. In many discussions of big data...
by jeff | 十二月 28, 2017 | Big Data, Digital Marketing, Social Listening
In the aftermath of the rise of social media and the explosion of smartphone use, big data has become a buzzword in business and political circles. There are an increasing number of success stories that highlight social media marketing and social big data marketing....
by jeff | 十二月 19, 2017 | Big Data, Social Listening
近年「內容行銷」(Content Marketing)一詞成了行銷界的流行關鍵詞。什麼是「內容行銷」？「內容行銷」是透過製作及發布有市場推廣價值的內容，吸引目標客戶或是潛在客戶群來閲聽並與內容互動，達至驅使客戶與商戶建立關係並進而購買商品的行銷方法。 內容行銷的兩個關鍵詞：「互動」和「關係」...
