by jeff | 二月 5, 2018 | Big Data, Content Marketing, Digital Marketing, Social Listening
In recent years, the term “content marketing“ has become a popular keyword in the marketing arena. What is “content marketing”? It is a marketing approach that produces and releases content which contains marketing and promotional values thus...
by jeff | 一月 4, 2018 | Big Data, Digital Marketing, Social Listening
Social listening and social monitoring – sounds like the same thing, right? Wrong! Although the two terms are often interchangeably used, they have different nuances. Read on to better understand these two important concepts. In many discussions of big data...
by jeff | 十二月 28, 2017 | Big Data, Digital Marketing, Social Listening
In the aftermath of the rise of social media and the explosion of smartphone use, big data has become a buzzword in business and political circles. There are an increasing number of success stories that highlight social media marketing and social big data marketing....
by jeff | 十一月 24, 2017 | Big Data, Digital Marketing, Social Listening
隨著智能手機、社媒的蓬勃發展，大數據 (Big Data) 成為了商界以至政界都熱門討論的「神話」，數位行銷經典個案中多了不少社媒經營和社媒大數據行銷的成功例子。 當愈來愈多政團或企業開始以社媒聆聽的系統，從網上不同平台爬取數據(crawl data)，經分析後供決策參考時，有多少企業管理者全面了解大數據的特質？ 當企業管理人開始採用社媒聆聽工具為自己的品牌進行監測時，除了知道會集得大量數據之外，這些數據能創造出價值呢? 要明白運用社媒聆聽能為企業帶來優勢，必先清楚社媒聆聽與大數據之間的關係。 什麼是大數據?...
