by jeff | 二月 5, 2018 | Big Data, Content Marketing, Digital Marketing, Social Listening
In recent years, the term “content marketing“ has become a popular keyword in the marketing arena. What is “content marketing”? It is a marketing approach that produces and releases content which contains marketing and promotional values thus...
by jeff | 十二月 19, 2017 | Big Data, Social Listening
近年「內容行銷」(Content Marketing)一詞成了行銷界的流行關鍵詞。什麼是「內容行銷」？「內容行銷」是透過製作及發布有市場推廣價值的內容，吸引目標客戶或是潛在客戶群來閲聽並與內容互動，達至驅使客戶與商戶建立關係並進而購買商品的行銷方法。 內容行銷的兩個關鍵詞：「互動」和「關係」...
