by jeff | 三月 5, 2018 | Big Data, Digital Marketing, Market Research, Social Listening
眾所周知，市場調查 (Market Research) 一直以來也是企業用來探究市場需求變化、產品競爭力、擴大銷售可能及具體做法、品牌知名度等重要商業資訊的主要方法，傳統的市場調查方法大多是設計問卷，再找目標對象訪問，然後進行數據量化及分析。然而，在當今的大數據世代，人們在網絡上留下了大量的互動足跡，社媒的資訊呈現了現代人的生活及思想形態。今天的企業如何能更掌握市場的客觀狀況? 這篇文章將會讓你知道社媒聆聽 (Social listening) 與市場調查之間應保持怎樣的關係，如何適當地應用兩者的特性來創造更有效的營銷決策。...
by jeff | 二月 5, 2018 | Big Data, Content Marketing, Digital Marketing, Social Listening
In recent years, the term “content marketing“ has become a popular keyword in the marketing arena. What is “content marketing”? It is a marketing approach that produces and releases content which contains marketing and promotional values thus...
by jeff | 二月 5, 2018 | Big Data, Social Listening
How public opinion monitoring by Social Listening applies to election campaigns? How Social Big Data can make or break election campaigns? The day before the 2016 US presidential election, most polls showed Hillary Clinton as the winner, and Trump’s election was a big...
by jeff | 一月 4, 2018 | Big Data, Digital Marketing, Social Listening
Social listening and social monitoring – sounds like the same thing, right? Wrong! Although the two terms are often interchangeably used, they have different nuances. Read on to better understand these two important concepts. In many discussions of big data...
by jeff | 十二月 28, 2017 | Big Data, Digital Marketing, Social Listening
In the aftermath of the rise of social media and the explosion of smartphone use, big data has become a buzzword in business and political circles. There are an increasing number of success stories that highlight social media marketing and social big data marketing....
by jeff | 十二月 19, 2017 | Big Data, Social Listening
近年「內容行銷」(Content Marketing)一詞成了行銷界的流行關鍵詞。什麼是「內容行銷」？「內容行銷」是透過製作及發布有市場推廣價值的內容，吸引目標客戶或是潛在客戶群來閲聽並與內容互動，達至驅使客戶與商戶建立關係並進而購買商品的行銷方法。 內容行銷的兩個關鍵詞：「互動」和「關係」...
