Social listening and social monitoring – sounds like the same thing, right? Wrong! Although the two terms are often interchangeably used, they have different nuances. Read on to better understand these two important concepts.   In many discussions of big data...

In the aftermath of the rise of social media and the explosion of smartphone use, big data has become a buzzword in business and political circles. There are an increasing number of success stories that highlight social media marketing and social big data marketing....